Cairo, Egypt – March 24, 2025 – A team of fourth-year Public Relations and Advertising students from the Faculty of Mass Communication at Cairo University has launched “فرق حرف”, an innovative awareness campaign addressing the growing impact of FOMO (Fear of Missing Out) and advocating for JOMO (Joy of Missing Out) as a healthier and more mindful lifestyle choice.
In today’s digital era, where social media dominates daily life, FOMO has become a significant contributor to anxiety, social pressure, and unrealistic expectations, particularly among Gen Z and Millennials. The “فرق حرف” campaign aims to educate the public about the psychological, social, physical, and economic consequences of FOMO while equipping them with practical strategies to embrace JOMO for a more balanced and fulfilling life.
Campaign Objectives
The campaign focuses on:
Raising awareness about FOMO, its causes, symptoms, and negative consequences
Promoting JOMO as a positive alternative that enhances mental well-being
Encouraging healthier digital habits and mindful social media consumption
Fostering interactive discussions through social media and offline initiatives
Providing expert insights from psychologists, sociologists, and behavioral specialists
“Our goal is to shift mindsets and encourage people to prioritize self-fulfillment over external validation,” said the campaign team. “By embracing JOMO, individuals can cultivate a more intentional and balanced approach to life.”
Target Audience
Designed for Egyptians aged 16 to 30 from B and B+ socioeconomic classes, the campaign specifically targets highly active social media users.
Media Invitation
To maximize its impact, the “فرق حرف” campaign invites media professionals to highlight this pressing issue through:
News articles and media reports
TV and radio interviews
Podcast episodes and expert discussions
Panel talks and workshops
Social media collaborations
This campaign provides an opportunity for media professionals to spotlight a critical social and psychological issue while gaining exclusive access to expert insights, campaign content, and special events. Media outlets covering “فرق حرف” will also benefit from cross-promotion opportunities.
Media Contact
For media inquiries, interviews, or collaboration opportunities, please contact: 01206565320
Join us in spreading awareness and fostering a culture of mindful living—one that values presence over pressure, joy over comparison, and self-fulfillment over digital validation.
