By Sama Marwan ,
Adult Swim is bringing a unique twist to the world of adult animation with its upcoming comedy series “Keeping Up with the Joneses.” Blending the elite world of American football with the irreverent satire the network is famous for, the show promises a high-energy, outrageous dive into Dallas high society—led by none other than the iconic Dallas Cowboys owner, Jerry Jones, in animated form.
Created by Hugh Davidson, Rachel Ramras, and Larry Dorf—veterans known for their work on Mike Tyson Mysteries and Nobodies—the series marks a new frontier for Adult Swim as it merges the worlds of sports, celebrity culture, and animated satire. Produced by Warner Bros. Animation, the same powerhouse behind hits like Rick and Morty and Robot Chicken, this show is poised to become a standout addition to Adult Swim’s lineup.
A Satirical Glimpse Into Dallas High Society
“Keeping Up with the Joneses” follows the fictional Newberry family, a nouveau-riche clan trying to navigate their lives after moving in next door to the fabulously wealthy and flamboyant Jones family—led by a cartoon version of Jerry Jones himself. The show explores themes of wealth, fame, competition, and the absurd lengths people go to in order to keep up appearances in high society.
The first season will consist of ten 30-minute episodes, each packed with over-the-top humor and biting social commentary. Set against the backdrop of America’s obsession with football, the show cleverly intertwines real sports culture with animated exaggeration and family drama.
A Perfect Storm of Sports and Satire
This isn’t the first time Adult Swim has taken a surreal approach to reality-based themes, but this show raises the bar by incorporating real-life sports figures and satire into one wild package. Though Jerry Jones doesn’t voice his animated counterpart, his larger-than-life persona is central to the story’s tone—equal parts homage and caricature.
The animation style and tone are reminiscent of Rick and Morty and Robot Chicken, promising fast-paced, irreverent humor. Early promo images teased at the Annecy International Animation Festival show the Newberrys dressed up in Sunday best at a gaudy megachurch, a nod to the deeply entwined culture of faith and football in Texas.
Behind the Laughs, a Sharp Critique
While the show is full of slapstick and satire, it’s not without its commentary. Through its exaggerated characters and outlandish situations, “Keeping Up with the Joneses” takes aim at consumerism, American exceptionalism, and the cult of celebrity that often surrounds professional sports—especially the NFL.
The show also plays on the public fascination with ultra-rich families and how media tends to glorify their lifestyles, often blurring the lines between parody and reality. In this way, the show hopes to appeal not just to football fans but to anyone intrigued by how fame and fortune twist the American dream.
Launch Plans and Anticipation
Adult Swim has not yet confirmed an official release date for Keeping Up with the Joneses, but with a growing buzz following its debut at Annecy and on social media, anticipation is high. The show is expected to premiere later in 2025, and will likely join the late-night animated comedy block that Adult Swim is known for.
For fans of sharp satire, offbeat animation, and American football drama with a twist, Keeping Up with the Joneses might just be the most unexpected and hilarious ride of the year.
