By Menna Majd
Egypt’s renowned Red Sea resort city of Marsa Alam played host to a significant event this week, as Wakacje.pl, the leading e-tourism platform in Poland, convened its annual conference in the picturesque coastal destination.
Held under the auspices of the Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourism Promotion, the conference underscored the growing importance of the Polish market for Egyptian tourism.
Marsa Alam’s selection as the conference venue reflects its burgeoning popularity with Polish travelers. A delegation led by Mr. Dariusz Górzny, Chairman of the Board of Directors of Wakacje.pl, joined by 350 top-performing travel agents, participated in the event, highlighting the Polish market’s substantial contribution to Egypt’s tourism sector.
Emphasizing the significance of Poland, Amr El-Kady, CEO of the Egyptian General Authority for Tourism Promotion, stated, “Poland is considered one of the essential target and export markets for tourism to Egyptian destinations.” He further reiterated the commitment to enhancing collaboration by equipping Polish tourism representatives with the latest advancements in Egypt’s dynamic tourism landscape.
Mr. El-Kady also shed light on Egypt’s unique offerings, including cultural treasures, diverse landscapes, and exceptional recreational activities, which differentiate it from other global destinations. “The Polish tourists’ trust in the Egyptian tourism industry has been highlighted along with the efforts made by the state to promote it,” he added.
Recognizing the vital role of infrastructure, El-Kady emphasized the ongoing efforts to improve transportation networks between cities and connect cultural and beach destinations seamlessly. These initiatives aim to create a world-class tourism experience for visitors from Poland and beyond. “This involves enhancing the transportation network to facilitate the movement of tourists between cities, as well as connecting cultural and beach destinations. These initiatives aim to provide a unique and unforgettable experience for tourists visiting Egypt,” he added.
The conference was complemented by a curated program showcasing Egypt’s multifaceted appeal. The delegation immersed themselves in Luxor’s ancient wonders, embraced the marine marvels of Marsa Alam, and explored the captivating desert through exhilarating safari expeditions.
This landmark conference underscores the commitment of both Egypt and Poland to collaborate, innovate, and cultivate robust tourism ties. As El-Kady aptly stated, “This event signifies a shared desire to build upon the existing trust and mutual cooperation, paving the way for a promising future for tourism between our two nations.”
