By Manal Abdel Fattah
A high-level trade delegation headed by Federal Minister of Commerce and Industry of Pakistan Dr. Gohar Ijaz will showcase business products and explore establishing trade relations with the Middle East and North Africa region during the much-awaited Pakistan-Africa Trade Development Conference and One Country Exhibition from 9 to 11 January 2024 in Cairo.
According to a statement issued by the Embassy of Pakistan in Cairo, the delegation includes government officials and prominent businessmen from Pakistan, and the official component of the delegation includes the Minister of Commerce, the CEO of the Trade Development Authority of Pakistan (TDAP), the Secretary of the Board of Investment (BOI) and other senior officials from the Ministry of Commerce, and Trade Development Authority TDAP.
The event officially begins exclusively with the conference on January 9, 2024, followed by a comprehensive one-country exhibition on January 10 and 11, 2024.
More than 200 businessmen from Pakistan are coming to Cairo to conclude potential business deals.
These businessmen will represent more than 20 different business sectors including textiles, engineering goods, food, agriculture and services.
In addition, more than 150 top businessmen are also coming to Cairo. And representatives of chambers from countries in the Middle East and North Africa region to enhance trade relations with businessmen from Pakistan.
The exhibition provides opportunities to enhance trade and sign joint project deals between local and Pakistani businessmen in multiple sectors of common interest. It also provides an opportunity to enhance trade and investment relations between Pakistan and countries in the Middle East and North Africa region.
Under the “Look to Africa” policy, the Government of Pakistan successfully organized similar events in Johannesburg, Lagos and Nairobi in 2022, 2021 and 2020 respectively, resulting in major business benefits. Under this policy, the Government of Pakistan aims to find alternative markets for its goods and strengthen government-to-business relations with countries in the African region.
