«X» CEO: Twitter paid around 20 million dollars to content creators


Translated by Ingy Ashraf


Linda Yaccarino, CEO of X (formerly known as Twitter), said the company has paid about $20 million to content creators, according to her post on X account. The platform, now known as X, started paying content creators in July. Creators earn a share of the advertising revenue from ads that are served in replies to their posts to other verified users.


To be eligible, users must subscribe to X Premium, have more than 500 followers, and have received more than 5 million impressions on their tweets in the past three months. The total amount of the first payments in July, which were accumulative from February until today, was about $5 million, according to Elon Musk, the platform owner. If X has now paid $20 million, it means that a much larger number of content creators have joined the creator program, or that X ads are generating more impressions. Creators also receive rewards to encourage users to reply to their tweets. While this can create conversation, we know from platforms like Facebook that emojis generate engagement.


However, Twitter is a platform where creators haven’t received any priority since its inception. As it’s very difficult to convert followers into cash on platforms like YouTube, creators in the partner program are earning a share of ad revenue for over a decade. Now that creators can make money on the platform, there is a reason to subscribe to X Premium and get published on the platform.

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