The Outer

The Sultanate of Oman records progress in the soft power “media” index for the second year in a row

By Manal Abdel Fattah

The Sultanate of Oman has achieved progress in the media index for the second year in a row, ranking 40th globally after advancing 6 places in the global soft power index issued by the British Brand Finance for the year 2024 AD, compared to 46th place in 2023 AD.

The report showed the Sultanate of Oman’s progress in other sub-indices, such as advancing 10 places in the Sustainable Future Index and 5 places in the Positive Impact Index, while recording a slight decline in the Global Soft Power Index to rank 49th in the world.

In its assessment of 193 countries for the current year, the Foundation focuses on a number of indicators, including the future of the global economy and the role of soft power in attracting investments, trade, media, heritage, culture and tourism.

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