By Sama Marwan
In recent years, India has witnessed an unprecedented digital transformation in its trade sector, with e-commerce platforms taking center stage.
A recent report indicates that e-commerce in India has increased by 30% over the past year, with growing reliance on digital applications and services.
Major companies like Amazon and Flipkart are expanding their services to meet consumer needs. The Indian government supports this transformation by providing incentives for digital projects and facilitating internet access in remote areas.
Business analyst Rajesh Mehta noted, “Technology has changed how people shop, making trade more accessible and convenient.”
However, companies face significant challenges, including cybersecurity issues and data privacy. Therefore, businesses must develop effective strategies to protect customer information and build trust in their online services.
