By Sama Marwan,
The streaming industry is becoming increasingly competitive, with new platforms launching globally to vie for market share. In 2023, Netflix faced fierce competition from platforms like Apple TV+ and Disney+, which have significantly increased their investments in original content.
Shows like Ted Lasso on Apple TV+ and The Mandalorian on Disney+ have contributed to their rapid growth in subscriber numbers. In addition, regional streaming platforms in Asia, such as ZEE5 in India, have begun to expand beyond local markets and target global audiences.
With consumers demanding more diverse content, these platforms are capitalizing on international markets by producing localized series and films that appeal to different cultures. The fight for subscribers is more intense than ever, with subscription costs rising and content production accelerating.
