By Sama Marwan,
The e-commerce industry has surpassed $10 trillion in global revenue this year, driven by increased online shopping trends post-pandemic. Companies like Amazon and Alibaba have reported record profits, while smaller players adapt with niche offerings.
Cross-border trade is booming, thanks to streamlined logistics and payment solutions. However, sustainability concerns loom large, prompting innovations in eco-friendly packaging and carbon-neutral shipping. Consumer behavior is evolving, with Gen Z demanding ethical practices from brands. As e-commerce grows, the challenge lies in balancing profit with sustainability.
